Trusted by teams at: Numan, Meta, Emirates, Asus, Time & Place
An archive of projects completed between 2019 and 2026.
As a Staff Product Designer, I led the end-to-end design of Care AI Studio, an operating system for AI-driven customer support at Meta. I created the vision, secured org-wide buy-in, and shaped the product from first concept through to shipped Phase 1.
As a Staff Product Designer, I led a five‑month reframe of Meta's productivity stack from notification aggregation to ambient AI assistance.
As a Staff Product Designer, I defined the design strategy and information architecture for Meta Admin Center, scaling Horizon Managed Solutions and the Managed Meta Accounts platform to enable organisations to securely deploy and manage Meta Quest devices, users, and apps at scale.
As a Founding Designer and Advisor, I collaborated with an LA-based startup to create a dating app that moves connections from screens to real life. I owned the full product vision, research, strategy, design system, and monetisation.
An unforgettable Dubai experience, with all the benefits of Emirates Airlines right in your pocket.